Most Followed Malaysian on Instagram: Top 10 Accounts (2024 Update)

Introduction to Top Malaysian Influencers

Instagram is still the go-to platform for celebrities, influencers, and public figures in Malaysia. Influencers in Malaysia play a crucial role in shaping consumer behavior and driving digital marketing campaigns, especially by engaging a Malaysian audience. 

Having a high follower count can significantly enhance an Instagram account’s visibility and credibility, making it easier to attract organic followers and increase engagement. These top accounts have a strong Instagram presence due to their high follower count, which helps in building brand awareness and trust. This list highlights the top 10 Instagram accounts in Malaysia with the most followers and their profiles.

1. Ms Puiyi

Instagram Handle: @ms_puiyi

Ms Puiyi, also known as Siew Pui Yi, is the most followed Instagram personality in Malaysia with over 20 million followers. Her impeccable fashion sense sets her apart, making her a trendsetter in the industry. Model, entrepreneur and social media influencer. Fashion, lifestyle, travel and promotional posts for her business ventures. Her engagement is significantly boosted by having real followers who actively interact with her content.

2. Neelofa

Instagram Handle: @neelofa

Neelofa is an actress, TV host and entrepreneur with over 10 million followers. Fashion, beauty, personal life and business ventures. Her high-quality followers contribute significantly to her strong engagement and visibility.

3. Lisa Surihani

Instagram Handle: @lisasurihani

Lisa Surihani is an actress and TV host with over 9 million followers. Family moments, professional highlights and inspirational posts. Her active followers engage with her family moments and professional highlights, boosting her credibility and visibility on the platform.

4. Zizan Razak

Instagram Handle: @zizanrazak869

Zizan Razak is a comedian and actor with nearly 8 million followers. Humorous posts, behind the scene and fan interactions. He avoids fake followers to maintain genuine engagement with his audience.

5. Scha Alyahya

Instagram Handle: @schaalyahya

Scha Alyahya is an actress and model with over 7 million followers. She has a significant influence on the Malaysian market, making her an ideal choice for brands looking to promote their products effectively. Fashion, beauty, family life and acting projects. Her increasing follower count boosts her visibility and engagement, demonstrating the importance of having more followers.

6. Siti Nurhaliza

Instagram Handle: @ctdk

Siti Nurhaliza is the queen of pop in Malaysia with over 6.5 million followers. Music career, family moments and philanthropic activities. Her real Instagram followers contribute to her strong engagement and credibility.

7. Nora Danish

Instagram Handle: @noradanish

Nora Danish is an actress and entrepreneur with over 6 million followers. As one of the prominent Malaysian influencers, she significantly impacts social media trends and audiences in Malaysia. Fashion, beauty, family and travel. Her organic followers actively engage with her fashion and beauty posts, enhancing her profile credibility and boosting her brand recognition.

8. Fattah Amin

Instagram Handle: @fattahaminz

Fattah Amin is an actor and singer with over 5.5 million followers. He frequently shares sneak peeks of his music videos, which showcase his musical talents and visual storytelling. Professional highlights, personal moments and promotional posts. Purchasing followers can help boost Fattah Amin’s visibility and engagement.

9. Ayda Jebat

Instagram Handle: @aydajebat

Ayda Jebat is a singer and actress with over 5 million followers. She often shares sneak peeks of her music videos along with her performances. Music, acting career and stylish looks. Buying Instagram followers can help boost Ayda Jebat’s visibility and engagement.

10. Mira Filzah

Instagram Handle: @mfmirafilzah

Mira Filzah is a rising star in the Malaysian entertainment industry with over 4.5 million followers. Acting projects, beauty tips and personal life. Mira Filzah's high-quality Instagram followers contribute significantly to her strong engagement and visibility.

Benefits of Partnering with Top Instagram Influencers

Partnering with top Instagram influencers can bring numerous benefits to your brand. Here are some of the advantages of collaborating with these social media personalities:

• Increased Brand Awareness: Top Instagram influencers have a large following, which means that your brand can reach a wider audience and increase its visibility. By featuring your products or services in their posts, stories, or reels, you can tap into their extensive network of followers and boost your brand’s recognition.
• Targeted Marketing: Instagram influencers often have a specific niche or audience demographic, which allows you to target your marketing efforts more effectively. Whether your brand is in fashion, beauty, travel, or any other industry, partnering with an influencer who aligns with your niche ensures that your message reaches the right people.
• Authenticity and Credibility: Partnering with a top Instagram influencer can lend credibility to your brand, as their followers trust their opinions and recommendations. This trust translates into higher engagement and conversion rates, as followers are more likely to try products endorsed by influencers they admire.
• High-Quality Content: Top Instagram influencers are known for creating high-quality content, which can help to showcase your brand’s products or services in a compelling way. Their expertise in photography, videography, and storytelling can elevate your brand’s image and make your marketing campaigns more effective.
• Measurable Results: With Instagram’s built-in analytics tools, you can track the performance of your influencer marketing campaigns and measure their effectiveness. Metrics such as reach, engagement, and conversion rates provide valuable insights into how well your campaigns are performing and where improvements can be made.

By leveraging the influence and reach of top Instagram influencers, brands can achieve significant growth and success in their marketing efforts.

Choosing the Right Instagram Influencer for Your Brand

Choosing the right Instagram influencer for your brand can be a daunting task, but here are some tips to help you make the right choice:

• Define Your Target Audience: Identify your target audience demographics and find an influencer who has a following that aligns with your brand’s target market. Understanding who your ideal customers are will help you select an influencer whose audience matches your own.
• Research Potential Influencers: Look for influencers who have a strong social media presence, high engagement rates, and a track record of creating high-quality content. Tools like Instagram Insights can provide valuable data on an influencer’s performance and audience engagement.
• Check Their Niche: Ensure that the influencer’s niche or area of expertise aligns with your brand’s products or services. For example, if you are a beauty brand, partnering with a beauty influencer will ensure that your products are showcased to an audience interested in beauty and skincare.
• Evaluate Their Audience Demographics: Use tools like Instagram Insights to evaluate the influencer’s audience demographics and ensure that they align with your brand’s target market. This includes factors such as age, gender, location, and interests.
• Assess Their Content Quality: Review the influencer’s content to ensure that it is high-quality, engaging, and aligns with your brand’s values and messaging. High-quality content not only attracts more followers but also enhances the overall perception of your brand.

By following these tips, you can find the right Instagram influencer for your brand and create effective influencer marketing campaigns that drive results. Partnering with the right influencer can significantly enhance your brand’s visibility, credibility, and engagement on social media platforms.

Conclusion

These 10 Malaysian Instagram accounts are a mix of talents and interests of our celebrities and influencers, including leading social media influencers. Fashion, lifestyle, music, and comedy are some of the content styles that engage social media users in Malaysia. Follow them to see what they post next.

Having more organic followers can significantly enhance the visibility and credibility of these top accounts. When an account has a high follower count, it not only boosts profile credibility but also attracts more organic engagement and potential brand deals.